“Content is king”. How many times if you heard that expression? We have lost count of how many times a day we reiterate the importance of content marketing, and of marketing in any shape or form. And that this communication technique can lead you to...

Mannequin challenge, crowdfunding, hipster, friki, wearable, cookies, coworking. We are surrounded by so many examples, we see them on the restaurant bill, in advertising, in technology, on the treatment menu at the beauty salon and in an endless number of other situations. Neologisms are inevitable,...