Using your own employees instead of professional translators creates certain risks for your business, above all to your reputation. Do you really want your customers to find errors in the translation and have a poor image of your company as a result? We know the answer to this question, so let us tell you about the benefits to your company of a professional translation.
A few years ago a document called the Forrester Research report was published which talks about the benefits to your company of a professional translation.
This report tells us that selling in the language spoken by our customers is always the best option, but we can look at some figures that help us understand why this is true. According to Forrester Research, 80% of consumers expect to be served in their own language, and not only that, they would not buy a product if it didn’t have all the important information translated into their language.
In addition, half of all consumers are willing to pay more if everything related to the product they are buying is in their language. For example, only 7% of Chinese people and 5% of Japanese people feel comfortable buying in a different language.
It also gives us some figures for the digital environment. Potential customers are more suspicious if the online information about the company is not in English. It has been demonstrated that visitors on a website stay for twice as long if the page is in their language, making it more likely that they will buy something. In fact, half of all consumers only buy from websites in their own language.
In short, if the information is translated the customer feels more comfortable and this will improve the success of our products because if buyers understand what they are buying, there is a better chance that they will like it, feel satisfied and repeat their purchase or experience Moreover, if we translate our website we can increase our market since we gain access to more customers.
It will also improve our image, since customers will feel that we are closer to them and this will increase their confidence in our products.