What languages should a virtual store be translated into?

Knowing that languages open more doors is nothing new. But… the fact that languages are already dominating the world of Internet is something that warrants careful study. Have you taken a good look at the many websites there are in the world? And have you realized that almost 100% are available in other languages? There’s no doubt about it: translating your website or translating your virtual store into other languages is crucial to communicating better and selling more. And we’re here to give you a helping hand!

Planning before translating

Prior to having a virtual or e-commerce store translated, it’s essential to know the customer profile for your business on the Internet. Who can help you with this? Nowadays, there’s no better tool than Google Analytics, which easily lets you know where traffic to your website comes from and your user profile.

Taking on too much or too little?

There’s a saying that goes: “Don’t bite off more than you can chew”, which also applies when translating a virtual store. Is it necessary for an e-commerce store to be available in five languages or would two or three languages suffice? It’s preferable to have only one high-quality translation you can be proud of instead of five mediocre ones, wouldn’t you agree? We’ve already heard so much about the infamous Google Translate errors—mistakes that would make even a shameless person blush. So, the best thing to do is to engage the services of a professional translator who will not only translate the content of your virtual store but will also adapt it to make it suitable for shoppers from other countries.

The best languages to translate your virtual store into

In the world of languages, there are no secrets for success. But there are languages that are better than others. For example, nowadays, it’s almost inconceivable for a website not to be in English. As it has become the second language for many people, any business worth its salt simply cannot overlook English.

The languages you choose will depend on your products. If you have a tourism-related business, you should probably give Russian or Japanese a try, as today, nationals from these countries travel and spend the most, making them the perfect customers.

Chinese is also one of the most widely spoken languages in the world, but if you’re working with a limited budget and you’re not ready to open up so many new horizons just yet, it’s probably better to choose one of the most popular European languages: German or French. With these, together with English, you simply can’t go wrong!