The professional world now moves in clicks, recommendations and the number of times a post has been shared. This is the bread and butter of one of the most reputable professional networking sites: LinkedIn. It’s surely crossed your mind at least once: Should I translate my LinkedIn profile? And why not? The profiles of companies and professionals that are in more than one language double their visibility on this site, which is surely something that you can turn to your advantage.
Why Translate Your LinkedIn Profile?
A LinkedIn profile should speak to internauts, which in this case are your customers and potential customers. Have you ever taken a moment to think about what language they speak? You should, especially if you wish to achieve your goals and you want your profile to appear in their search results. LinkedIn allows you to create a profile in many languages—in fact, in more than 20! But you should translate your LinkedIn profile into every language. There are those who have the same profile in several languages; but this makes it rather difficult to read and understand. If you wish to reach customers in other countries, because your company is seeking new opportunities in other parts of the world, having a company page or a professional profile in LinkedIn translated into the languages of those countries is a testament to the company’s firm commitment.
Appearing in the Search Results
Translating your LinkedIn profile will allow you to also appear in LinkedIn’s search results in the language in which your profile has been translated into. For example, if you have your profile in Spanish, English and French, these profiles would appear in the results of that search, as they would be optimized for it, with suitable keywords in important places and with optimal keyword density, which would be quite difficult if you only had a profile in either Spanish or English. LinkedIn would show the English, French or Spanish version of your profile because the interface of the one performing the search would be in one of these languages.