06 May How to Create a Brand Image When Translating a Blog
The blog has become a sort of journal for many companies, as well as a reference source and resource for users of their website. As with the different social networking sites, many people usually read their favorite posts and become followers of the blog and, by extension, the website where it’s found.
This, as well as the benefits it offers your business, is the reason why translating a blog is always a highly recommended option—and a profitable one at that in the long run.
We shouldn’t lose track of the main goals of having a blog, which range from entertaining, informing or generating debate, as well as attracting new customers or building loyalty among existing customers, including web positioning through key words. Thus, it’s important for you to consider your company’s needs and think of the advantages that having your blog translated offers.
Whoever creates a blog wishes to share information on social media such as Twitter with people with whom they have common interests and it goes without saying that if such information is only available in one language, it will only reach a limited audience. On the one hand, a blog that has not been translated into other languages denies many users access to certain content that may be of interest to them, and on the other hand, it places limits on our ability to break into international markets.
Something as simple as translating your blog can open doors to other countries and potential markets for you. In order to do this more effectively, you should follow a few simple steps and leave everything to the experts. Before deciding to translate your blog into Russian, Chinese or any other language, you should be clear about who your target market is. From there on, you only have to write in the language with which your potential customers will feel most comfortable, ensuring that the information reaches them complete.
As with everything in life, it’s important to make things easier for our customers. We live in a world where information is easily accessible, where going to the trouble of understanding a message in a foreign language is considered a waste of time. Don’t think twice, translation is a foolproof tool to have all the content in your blog accessible to both your regular and potential customers. Not bad, isn’t it? If you’ve already decided to take the plunge, we congratulate you and we’re sure you’ve made a wise decision. Now it’s important for you to leave it in the hands of translation professionals to get the best possible results. In the same way that you meticulously look after all other aspects of your business, translating a blog calls for the same level of preciseness in order to assure success. We at Okodia take our job seriously, always striving to offer you the best quality.
Our years of professional experience in the field of translation and the feedback from our clients are our assurance of success. Get in touch with us and we’ll take it from there. We hold the key to accessing new markets.